The West

Zhivago seams on the up
Zhivago seams on the up

Perth-based label Zhivago continues to gain traction in the Hollywood fashion scene, with Giuliana Rancic choosing to wear the brand in a new British magazine photoshoot.

The E! News and Fashion Police star wore the label's Attune playsuit from its forthcoming S/S15 collection Equilibrium, which will close the Telstra Perth Fashion Show on September 22 at Fashion Paramount at the Perth Concert Hall, in a show supported by The West Australian.

Rancic uploaded a photo of herself wearing the outfit, created by WA design duo Lara Kovacevich *and Lydia Tsvetnenko, to her 1.3 million Instagram followers, with the caption: "So excited for this cover story that just hit UK stands today! My Hollywood survival guide: Meet E! TV host Giuliana Rancic."

This is another big win for the label, with Keeping Up with the Kardashians star Kendall Jenner spotted in another smoking-hot look from the brand when she hosted an awards show in March.

Zhivago has been rapidly building a local celebrity following since the label's inception in 2011 and it seems Hollywood's elite now have their eyes on this directional and forward- thinking brand.

The West Australian

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