Andrew Demetriou. Picture: Getty Images.
Andrew Demetriou. Picture: Getty Images.

James Packer's Crown Resorts has appointed former AFL boss Andrew Demetriou to its board as a non-executive director.

Crown chairman James Packer said the 53-year-old brought to Crown his vast experience in managing a complex organisation including dealing with multiple stakeholders, as well as an excellent understanding of the Australian consumer and media.

Mr Demetriou played 106 games for North Melbourne and Hawthorn between 1981 and 1987, before leading the AFL Players Association and rising to chief executive of the AFL in 2003. He stood down from the role in June.

Mr Demetriou is widely credited with boosting the national profile and profits of the AFL over his 11-year reign of the organisation.

He will join former senator Helen Coonan, former Qantas chief executive Geoff Dixon, media kingpin Harold Mitchell and former media executive John Alexander on the Crown board.

Crown shares were off 23 cents, or 1.5 per cent, to $15.14 at 1.15pm.

AAP

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