The West

Firms jostle for  stadium naming rights
Firms jostle for stadium naming rights

Two of the world's biggest resources companies are lining up to sign multimillion-dollar deals to have their names attached to the new Perth stadium project at Burswood.

The West Australian believes that miner BHP Billiton and oil and gas company Chevron are in the advanced stages of negotiations with the State Government's stadium builder, the Brookfield Multiplex-led consortium Westadium.

It is understood the deal would be a founding partner arrangement, featuring naming rights opportunities in the stadium's surrounding parkland precinct.

Premier Colin Barnett has ruled out selling naming rights to the stadium itself because he does not believe it is appropriate to have a commercial name attached to such a significant piece of State-owned infrastructure.

The approach evidently does not extend to the parkland precinct where the Brookfield-led Westadium consortium has certain commercial rights for the duration of its 25-year contract to finance and maintain the project.

While Brookfield refused to comment, citing confidentiality arrangements with the Government, it is believed the consortium has rights to revenue from certain commercial deals in the precinct - but not the stadium itself - which have been preserved for a yet-to-be appointed stadium operator and users.

Brookfield could also get the revenue from commercial development at the old golf club house, which is set to be retained and redeveloped as a restaurant, microbrewery, beer garden and function centre.

The parklands also feature an amphitheatre likely to be used for outdoor cinema and other events.

The Government yesterday refused to answer direct questions about where revenue generated by commercial activity in the stadium's precinct would flow.

"The Westadium proposal included a range of commercial opportunities for the State to consider," a spokeswoman for Sports Minister Terry Waldron said.

"A number of these are being developed further as part of the design development process which is now under way . . . These opportunities include redevelopment of the former golf course club house buildings.

"Further details will be announced in due course."

The West Australian

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