Robyn Lawley is used to causing a splash with her body but she has now made a statement of a different kind.
The model, who has been dubbed "plus size" by industry watchers, took to social media this week to use her famous figure as a billboard for a political message.
The snap shows Lawley wearing nothing but a note scrawled across her body in red lipstick that urged the Federal Government to "stop coal mining".
In the caption, the 25-year-old explained that she was protesting about the approval of the "biggest mine in Australia", the Carmichael coal mine development in Queensland, and how it would effect the Great Barrier Reef.
"Millions of tonnes of seabed will have to be dredged and dumped in the World Heritage Area to make way for port expansions to service this mega-mine," Lawley wrote.
She went on to say that environmental minster Greg Hunt "knew" the company behind the mine, Adani, had a "dirty track record" in India.
"Coal is soon going to be a dead commodity only bought by irresponsible countries who do not care about climate change and the damage on the world," Lawley continued.
"I'm shocked and feel powerless so I decided to get people to read this one way or another, we have to stop them . . . before it's too late."
It seems Lawley's protest may already be gaining the recognition she was after, with thousands of fans commenting and liking the original racy snap.
The bombshell also changed her profile picture on Instagram from her usual modeling shots to a message that read: "I don't support dumping on the reef."
Lawley, who has her own plus-size swimwear line, has spoken about issues close to her heart in the past, having penned an article about the disturbing "thigh gap" trend among young women last year.
"The last thing I would want for my future daughter would be to starve herself because she thought a thigh gap was necessary to be deemed attractive," she said at the time.
Lawley also regularly shares un-retouched bikini snaps in a bid to inspire other curvy women to be confident in their own skin.