Perth turns its back on Triple J
Perth listeners have tuned out of Triple J, according to the latest radio ratings.
Triple J has dropped from Perth's number two station to fifth in the fourth ratings survey for the year, released by gfk this morning.
The national youth broadcaster dropped a massive two points to hold a 9.7 per cent overall market share, down from 11.7 per cent.
Triple J suffered massive loses across most of its schedule, in particular its breakfast slot (down 2.5 percentage points), mornings and afternoon shifts (both down 3 points).
Mix 94.5 has hung on to to the title of Perth's number one station with 15.1 points, up 0.6 percentage points.
Nova 93.7 moved up to second (11.8) followed by 96FM (11.1).
6PR continued on with the big gains it made in the year’s second survey and increased its market share by a substantial 1.1 points to finish seventh on 9 points but it still trails main competitor 720ABC, which sits at fourth with 10.6 points.
92.9 has also started to see some positive gains across the board after a troubled couple of years, increasing its overall share by 0.8 percentage points for an overall market share of 9.3 per cent.
720ABC’s breakfast show with Eoin Cameron maintained its number one position in the lucrative early morning market, with 15.0 per cent of listeners, followed by Mix 94.5 (14.3) and Nova 93.7 (12.2).
Mix 94.5 reclaimed the drive (4-7pm) shift with 15.2 per cent, up 1.7 points, followed by Nova 93.7 (12.9) and Triple J (12.2), which was down 1.4 points.
(Survey Period: April 20 - June 28)
