It's a good thing they don't mind attention because 92.9's new breakfast team Heidi Anderson, Will McMahon and Woody Whitelaw are bound to get lots of it when they don purple bras over their shirts on Friday for charity.
The trio are showing their support for Breast Cancer Care WA, the charity behind Purple Bra Day, by hosting Perth's first Purple Bra Day Gala or, as they are calling it, Brala.
"We just thought we'd do something unique for the charity," McMahon told AAA. "This is actually a really cool idea; it's quite jarring to see someone wear their bra on the outside of their clothes."
For Whitelaw, it's not only a striking way to raise breast cancer awareness but an opportunity to indulge in a secret wish.
"I've also always wanted to wear a bra without looking weird and now I can shield it behind a charity," he admitted.
Tickets to the Brala will not only help raise funds for a good cause but guests will be treated to a performance by X Factor 2013 winner Dami Im.
"When you're raising awareness for charity, it can be associated a lot with tin shaking," McMahon said.
"So I thought the Brala was a good idea because we can put on a real show and, at the same time, do something really good."
The rowdy gang also will be a source of entertainment on the night with a pantomime performance featuring the likes of former West Coast Eagles star Andrew Embley, Wildcats captain Damian Martin and teammate Matty Knight, WA Labor Leader Mark McGowan, Ten newsreader Narelda Jacobs and pop star Im.
Although they won't let on just what it entails.
"We love surprises," Anderson said. "We probably couldn't have a night without a stitch-up in the pantomime and a surprise elsewhere."
They're also encouraging men to get involved to help raise the profile of male breast cancer or just support their women.
"I think a lot of guys don't know you can get it, so I think it's great if guys get involved," Whitelaw said.
"Even if it is just affecting women, why wouldn't you get involved? Be a bloke and wear a bra," Anderson added.