With washboard abs, bulging biceps, a cheeky smile and a gentlemanly charm, it's safe to say Adam Byatt is one of Yallingup's most eligible bachelors.
But even though the 30-year-old carpenter/surfer was still searching for the woman of his dreams, he had not planned to do it on national television.
That was until he was put forward as one of the single country lads vying for love on Nine's new reality matchmaking series When Love Comes to Town.
"A mate from work dobbed me in and I just went along with it," Byatt told AAA.
"I didn't actually think anything would come of it. Then, before I knew it, I was cast."
Margaret River is the first stop on the lovelorn itinerary, which sees the 12 "unlucky-in-love" gals travel across Australia and visit 10 different country towns. In each one, they will be met by two dashing suitors.
Along with Byatt, 26-year-old lawyer Moshe will be waiting to greet the bus load of lovelorn women, which also includes WA lasses Ainslie McLean and Abbey Corbett.
Having come out of a long-term relationship last year, Byatt was hopeful he'd make a connection with one of the 12 single beauties.
"Yeah I did hope to find love but also thought it would be something a bit different," he said. "I didn't think too much about it, to be honest, but I was encouraged by my mates and family so thought I'd give it a go. It was a bit of a change from my everyday routine."
But he also admits to feeling nervous about seeing his personal life spill on to the TV screen.
"I am not sure whether to laugh or cry," he joked. "We'll soon see but I don't take it too seriously."