The Swan Valley should be promoted as one of Perth's major attractions so it can realise its potential to attract new and repeat interstate and international visitors, according to the local tourism industry.
The Tourism Council's strategy to boost tourism numbers, released this week, said the appeal of the Swan Valley was relatively well-known by Perth locals.
But more could be done to promote its qualities to other markets.
"With approximately 80 wineries, a range of quality, family-run produce businesses and impressive cafes and restaurants, the Swan Valley is a foodie haven right on the city's doorstep," the council said.
The council said other tourism strengths of the Swan Valley included its established tourism infrastructure, picturesque scenery and Swan River environment, and its established local economy and business community.
City of Swan chief executive Mike Foley said the Swan Valley was celebrating its 180th anniversary of winemaking this year and this longevity was testament to its ability to develop with the market.
"Once just a centre of viticulture, the Swan Valley has since diversified," he said. "The region's marketing tagline, Perth's Valley of Taste, was developed to acknowledge the award-winning wines produced in the region but also the many other elements that combine to make the valley a foodie haven."
Mr Foley said more than two million people visited the Swan Valley each year.
The council also said Perth needed new food and wine experiences, including open-air night markets, produce markets, cider houses and food and wine tours.
Inner-city precincts such as Elizabeth Quay should celebrate alfresco dining, while high-end attractions such as Crown should continue to offer high-value food and wine experiences.
The council's other recommendations include:
·Support and promote ethnic hawkers markets and multicultural food.
·Continue to liberalise liquor, food and hospitality regulations, particularly for events and dining in the public domain.
·Develop Perth food and wine events with a focus on outdoorexperiences.