Mix 94.5 still top, 6PR bleeds
Mix 94.5’s breakfast team of Shane McFarlane, Dean Clairs and Kymba Cahill. Picture: Ben Crabtree/ The West Australian

Mix 94.5 has increased its lead as Perth’s number one radio station while 6PR has lost listeners across the board after a massive shake up last year.

In the first radio ratings for 2014 released this morning, Mix 94.5 gained 0.8 percentage points from the last survey in 2013 to claim a 14.9 per cent slice of the overall audience pie.

Nova 93.7 came second with a 12 per cent share, closely followed by Triple J on 11.7 per cent and 96fm on 11.6 per cent.

In the lucrative breakfast slot, 720 ABC’s Eoin Cameron was once again on top with 15.5 per cent of listeners, followed by the Mix 94.5 on 13.5 per cent and Nova 93.7 on 11.5 per cent.

92.9’s new breakfast team of Heidi Anderson, Will McMahon and Woody Whitelaw lost 1.2 points to sit seventh overall with 7.4 per cent of listeners while 92.9’s former breakfast host Basil Zempilas’ new show on 6PR with Steve Mills lost 0.8 percentage points to come in sixth with 8.7 per cent.

The good news for Zempilas and Mills was it was the smallest loss for the Fairfax-owned 6PR who had implemented big changes since the last survey.

6PR lost 1.7 percentage points to tie equal seventh with 6IX with a disappointing six percent per cent of listeners overall.

In fact 6IX trumped 6PR for the first time in the lucrative mornings, afternoons and drive time slots.

6PR’s morning show lost a huge 2.3 points to sit seventh with 5.5 per cent of listeners, afternoons lost 1.5 points and was eighth with just 4.5 per cent, and drive was just as dire losing 1.6 points to also sit eighth with 4.6 per cent.

These radio survey figures are the first to be compiled by Gfk, a company with the ability to include mobile data capture and online recruitment and data capture in radio ratings, who took over from Nielsen on January 1.

For this first survey, which commenced on January 19, at least 20 per cent of participants were recruited online and completed an e-diary of their radio listening.

The West Australian

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