Solar powers up for TV ad blitz
Solar powers up for TV ad blitz

The solar industry is planning a $1 million newspaper and television advertising blitz ahead of the April 5 WA Senate election to oppose any cutting of subsidies for renewable energy.

The Australian Solar Council has contracted the creative team behind the successful 2010 mining tax campaign, with filming of the advertisements to begin in coming days.

Council chief executive John Grimes said the aim was to highlight the advantages of solar energy while pushing back against any Federal Government attempts to wind back the renewable energy target.

The solar industry's activism came as the Climate Council prepared to release data showing Australia had experienced another record-breaking summer.

Professor Tim Flannery said the 90 days of summer had produced 156 temperature records, including Perth's hottest night (29.7C, January 11-12) and hottest daily maximums in Kellerberrin ( 47.5C) and Wagin (44C) and hottest January maximum, at Emu Creek (49.2C).

Last month, the Abbott Government announced a review of the RET, which was introduced by John Howard in 2001 to encourage greater use of solar, wind and alternative power. In 2009, Labor changed the target to ensure renewable energy supplied at least 20 per cent of electricity by 2020.

A 41,000 GWh target was legislated by Labor but declining demand for electricity has prompted concerns the GWh target would be more than 25 per cent of total supply by 2020.

Mr Grimes said the Australian Solar Council - which comprises solar photovoltaic cell producers, solar hot water makers, suppliers, researchers and engineers - wanted the Government to stick with current settings to give the industry certainty.

"The Prime Minister says he wants to slash power bills, well five million Australians could tell him the best way slash bills is to have more solar," he said.

"We are playing the policy not the party and we will support a party that supports the RET, whether that's the Greens or Palmer United Party, but the demonisation of solar must stop."

'Five million Australians could tell the PM the best way to slash bills is to have more solar.' "Australian Solar Council chief executive *John Grimes *

The West Australian

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