British Prime Minister David Cameron shows he is both solemnly statesmanlike and social media savvy.
And the internet - as it its wont - explodes with ridicule.
Yesterday, Mr Cameron posted a serious Twitter pic of himself on the phone, implying he was on the phone to US President Barack Obama and that together they were dealing with the volatile events in Ukraine.
He tweeted: "I've been speaking to @BarackObama about the situation in Ukraine. We are united in condemnation of Russia's actions."
Where Mr Cameron was selling a man of action, some British celebrities saw only a comic opportunity.
Comedian Rob Delaney responded with a selfie in the bathroom, with a toilet in view. Holding toothpaste to his ear he tweets back at Mr Cameron and Mr Obama: "Hi guys, I'm on the line now too. Get me up to speed."
Star Trek actor and social media prankster Patrick Stewart grabs a tub of Wet Ones and tweets: "I'm now patched in as well. Sorry for the delay."
Writer Michael Moreno takes the Cameron meme one step further by taking a selfie while holding a dog to his ear: "Ok, guys, thanks for holding."
Mr Cameron once famously said, "Too many tweets make a tw.." so he is aware of how a social media update can backfire.
The situation eerily echoes an Instagram post by selfie aficionado Kevin Rudd, who posted a tracksuit-clad image with the message: 'Spoke to President Obama about mass murders in Syria. Human tragedy can't continue. KRudd'
Cameron will be hoping for a better electoral fate.