You can't beat bad timing, or contrived timing, I'm not sure which.
Because as much as the AFL wants the Essendon supplements scandal to disappear, a Melbourne newspaper report naming 14 current and former Bombers still facing the possibility of ASADA sanctions, almost guarantees another slew of drug-related headlines over the next 11 days leading up to round one.
And as much as this is a story about a group of young athletes put at risk by their own football club, it also involves an ongoing battle between Melbourne's two morning daily newspapers and each one's relationship with the AFL.
For more than a year now, the trio's tit for tat has often times escalated to tatty!
In an open letter response, Essendon Chairman Paul Little was quite right to highlight the leaking of confidential material and how "the ASADA process" had been "undermined by leaks, mistruths and a lack of ethical and professional behaviour".
As somebody who openly scoffed at drug-peddling Lance Armstrong's achievements long before he was outed and confessed, I've become increasingly bewildered by the very "ASADA process" Little refers to.
If every investigation goes off like this, under-staffed and appearing to enjoy the notoriety, heaven help us.
To this outsider looking in, ASADA is more and more behaving like a man who just got Tasered in his boxers.
That the first stage of its investigation be tabled without interviewing Stephen Dank (after the previous Federal Government rushed through appropriate legislation) strikes me as laughable.
For a process that started with such fanfare and gravitas ... what a mess it's become!