UPDATE: Andrew Green's hopes of using his live Foxtel debut as a launchpad to bigger things ended in less than one round in Brisbane tonight.
The previously unbeaten WA cruiserweight was knocked out cold by Townsville's Mark Flanagan, who answered Green's pre-fight Facebook jibes in the only way that mattered.
The Thornlie 30-year-old possibly froze on the big stage as he allowed Flanagan, 24, to walk in and pick his shots.
Two or three times the thick-shouldered Queenslander banged in right hands, as well as a left to the body.
Then with five seconds remaining in the round Green once more stepped to his left-hand side with his guard down and Flanagan cracked in a big right.
Green (now 11-1-1) was out as he hit the deck and trainer Dave Hassan was attending to his man before referee Tony Kettlewell had started his count.
Thankfully he was soon up and okay. Green later said on his Facebook page that he would be returning to light-heavyweight.
Defeat in the top-of-the-bill fight capped off a bad at the Eatons Hill Hotel for Western Australia, who had two other fighters also lose their unbeaten records.
Another Hassan fighter, Perth middleweight Luke Sharp (now 8-1-2), might not have done enough to beat Michael Zerafa (14-0) in their eight-rounder but he can feel harshly treated by the judges.
Sharp, 25, pressured the slick Victorian, having regular success to the head. Zerafa, to his credit, came up with a lot of answers and would work his way off the ropes to fire back.
The lean 21-year-old mixed it up well and had a big last round which looked to have set the seal on the fight. But even he must have wondered how the judges gave him virtually every round - 79-73, 79-73 and 80-72.
Bunbury super-featherweight Nathaniel May also tasted defeat for the first time in a six-round thriller against the much-improved Waylon Law.
May, just 18 and in only his fifth bout, looked to have edged a real war. But while Law surprisingly got the nod 58-57, 58-56 and 59-55, May can take plenty from his first live TV date.