Perth-born supermodel Megan Gale is the latest celebrity to hit back at online haters, warning "internet trolls" to stay away from her social media accounts.
The WA glamazon, who is expecting her first child with AFL footballer boyfriend Shaun Hampson later this year, took to Instagram earlier today to share her thoughts on online bullying.
The heated post was prompted after she copped abuse from several followers for posting recommendations on a hair product.
"I'm totally fine with people not liking my posts or even me, and you're always more than welcome to unfollow me," the 38-year-old wrote.
"But I ask that my Instagram account and page is not used as a forum to abuse me or direct negativity my way."
"Only happy people are welcome here, not bullying haters."
Fellow WA supermodel Nicole Trunfio also found herself at the centre of hate recently.
On Friday, the Merredin-raised beauty shared a sexy snap to her Instagram page, where she posed in a leopard print one-piece swimsuit, a gift from Lara Bingle's new Cotton On Body swimwear line.
But the fun post quickly turned sour when a follower criticised the 27-year-old for being too slim, labelling her "disgusting".
Trunfio then posted another swimsuit image, this time showing off her perky derriere.
"Here's to the haters!" she wrote. "Love your body no matter what shape or size! Accept yourself for who you are and what god gave you!!! I don't diet, I keep fit and healthy, this is the body god gave me! To all the haters out there, check yourself!"
Dozens of supporters jumped to Trunfio's defence.
"If you don't like don't follow, there is no need to be rude or to hide behind a screen," one follower wrote.
Another wrote: "People fear what they do not understand...Clearly, that bitter lady hater has some serious insecurities."
Moments earlier, Bingle shared the WA model's swimsuit snap with her 316,000 Instagram followers.
"OH LA LA!!!! MS TRUNFIO IN LARA BINGLE FOR COTTON ON BODY. DREAM BODY!!" Bingle gushed.