First came the hole-in-the-wall coffee shop. Now comes the hole-in-the-wall gym.
Capitalising on the fitness craze that has seen shows such as The Biggest Loser turn personal trainers into celebrities, micro-gyms are popping up in Perth suburbs.
The shopfront gyms are usually no bigger than an average-sized clothes boutique but they are proving to be a new force in the fitness industry.
Proponents say the business model is successful because it gives people the option of one-on-one per- sonal training in a gym setting, not outdoors in parks.
Established five years ago, Move Personal Training in Mt Hawthorn is one of the more established businesses competing for health dollars with chains such as Fitness First.
Move owner Adrian Fullin, 36, said his Scarborough Beach Road shopfront used to be a novelty but the business model was being emulated elsewhere.
"When we opened, per- sonal training, one-on-one, was just coming into fashion," he said. "The past few years I have noticed a lot more starting up, it seems to have coincided with the popularity of crossfit training."
Mr Fullin, who bought his business partner's share of the business a year after opening, said sessions at his gym cost $40 for 30 minutes or $66 for 45 minutes. Clients could stay on to use equipment for a period after each session.
He said clients liked not having to sign long-term contracts and women found the more intimate environment less intimidating than big open-floor gyms.
The business opens according to when someone wants to train and can be open as early as 5.30am and continue until 8.30pm.