Perth men are not keeping up with the increasingly strict dress standards set by the city's venues and need to lift their game if they want to enjoy their night out on the town, according to a hospitality chief.
Australian Hotels Association WA chief executive Bradley Woods said an increase in the number of higher-end venues in inner-city Perth had brought with it higher expectations of partygoers.
"The blokes of WA can do a lot more to scrub themselves up when they are going out for a night on the town," Mr Woods said. "They should do their bit as much as the ladies do to look good, smell good and behave."
Mr Woods said it was reasonable for venues that had multi-million-dollar fit-outs to expect guests to put in a similar effort.
"If they have spent a lot of money on a fit-out, from lighting to carpets and furniture, can't they expect the customer to come dressed appropriately," he said.
Malt Supper Club owner Tony Tricarico said the club advertised its dress standard and stuck to it because it helped attract the mature clientele they catered for.
He said people knew Malt had a dress standard but people, mostly men, still turned up dressed inappropriately and then complained when they were not let in.
"I think it has got to do with the climate in Western Australia," Mr Tricarico.
"If you go to bars in Melbourne or Sydney, they all have dress standards and I don't think anyone would even argue with them about it."
Print Hall general manager Simon Duncan said most of the revellers that the Brookfield Place venue attracted were fairly well dressed but they did have to turn away some people.
"Perth has just been recognised as one of the top 10 places to visit by the New York Times so we need to put our best foot forward," Mr Duncan said.
Bucking the trend is a new rooftop venue in Fremantle, Dave's Cans, where thongs are considered a cultural icon and allowed in the door.
Owner David Weir said troublemakers were capable of putting dress pants and black shoes on so they just made sure they managed their venue well and did not serve patrons stupid amounts of alcohol.
"Our attitude is that it is the middle of summer, it's Perth, and it gets up to 45C here," Mr Weir said.
Equal Opportunity Commission senior legal officer Allan Macdonald said the commission often received complaints about dress standards at licensed venues, most of which were on the grounds of sex discrimination.
Mr Macdonald said they were not overwhelmed with complaints about night venues but he expected there were more cases out there because people in their 20s who went to bars and nightclubs were not likely to lodge a complaint.