WA's business community has splashed out more than $3 million for front row seats at Perth Arena for at least the next two years.

Information technology group Amcom, services company Delron Group and construction heavyweight Thiess are understood to be among those to have shelled out between $61,200 and $114,750 for one of the Arena's 36 corporate suites.

Marketing experts said the speed with which the suites sold out reflected the increasingly competitive local business environment.

Although not all suite holders - which include the Arena's corporate partners, iiNet, Lion and Suncorp Bank - are headquartered in Perth they all have a WA presence.

Complete with TV screens, kitchens, a hostess and VIP entrance and parking, prices for the luxuriously-outfitted suites vary based on the length of the lease and whether they fit 12 or 18 people.

The suites are outfitted with designer furniture but some clients have opted to bring in their own furnishings.

Cannings Purple managing director Warrick Hazeldine said the level of interest in the suites was not a surprise.

"With its economy continuing to outperform its east coast peers, Perth has attracted a great deal of attention from national and international businesses looking for a slice of the resources pie," he said.

"Our local business environment has become much more competitive as a result.

"While many business relationships in Perth have been decades in the making and are well- entrenched, smart locals shouldn't be too complacent.

"Corporate hospitality does have a place in maintaining client relationships and building new ones."

National director of investor relations at Professional Public Relations, David Tasker, said the nature of the Arena made it particularly attractive to companies looking to develop relationships with clients.

"The Arena, I think, will be very good in that it's not a specific genre or event specific - there are going to be a lot of events there," he said.

"What it should mean is that the clients who are coming are not the same clients to every single event. It broadens the range of people who you can invite."

The West Australian

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