It was tipped to be the jewel in the crown of the 2012 Perth Fashion Festival and tonight, An Evening with Flannel didn't disappoint.
The local style set and Perth's A-list including Bree Maddox, Lord Mayor Lisa Scaffidi, Amy Zempilas and Adam Gilchrist's wife Mel enjoyed a glamorous three-course sit-down dinner at Fashion Paramount at the WA Museum and were treated to WA label Flannel's debut stand-alone show in Perth.
With a roaring 1920's theme to match the collection, the room was decked out with long tables elegantly decorated with white cloth and floral arrangements, an illustrated champagne bar and live band singing sultry tunes.
The fashion kicked off as soon as the 220-odd guests – who forked out $250 for the sold-out event – arrived, mingling with models during pre-dinner drinks and canapes.
Then, models sauntered around the room twice in an unconventional showcase abandoning the traditional runway show – styled by former Vogue Australia fashion editor Meg Gray – showing off Flannel's Neronis Spring-Summer Collection.
The bubbly Sydney-based stylist and blogger teamed up with Perth-raised designer Kristy Lawrence to put on a similar show earlier this year as part of Mercedes-Benz Fashion Week Australia.
"I've always loved Flannel and I've always loved the shows I've seen at Sydney fashion week," Gray said.
"When I was asked if I'd like to style it I said yes.
"This time it's the same collection just on a much bigger, grander scale. It's more like a party than a serious show."
The event was perhaps the most focused on the celebration of fashion on this year's PFF calendar with less attention paid to A-list guest and top models than to the elegant, feminine designs.
Consisting of about 40 outfits, the spring summer collection consisted of metres and metres of flowing fabric in an array of pretty pastels.
The light material clung to the models' figures in all the right places, giving off a romantic, luxurious feel emulating The Great Gatsby.
Highlights were ostrich feathers, fringed jackets and flapper drop waists as well as the summery ruffled short skirts.
"The collection that Kristy designed is very 20s with silks, beautiful embroidery and lace. It's very evening but at the same time very lounge so you can really dress those items up or dress them down," Gray said.
"It’s sort of supposed to be a bit circus-y as well so we've added high cheeks with a smoky 20s eye and the hair will be quite slicked back and gorgeous.
"And being that we're in Perth we thought we'd thrown in a few pearls."
Models traversing the swanky space wore pearls by Broome's Arrow Pearl Company.