Fashion will be given a louder than life edge when leading Perth stylist Zara Bryson teams up with indie-pop outfit San Cisco for a revamped event as part of the 2012 Perth Fashion Festival.
Fashionably Loud is set to take over new CBD hub Brookfield Place on Friday with a free runway event showcasing key summer trends.
Bryson, who won the coveted title of Best Dressed Boutique at this year's WA Fashion Awards, will style looks from local, national and international labels, including Empire Rose, Ellery, Story by Tang, Karen Walker and Equipment, while eight-time WA Music Industry award winners San Cisco entertain the crowd.
Bryson said Fashionably Loud had taken place a few years ago but had been given a makeover.
"PFF wanted to reinvent Fashionably Loud and they thought I was the right person to get on board to do it," she said. "I loved the idea and really wanted to work with San Cisco."
Bryson said the show would be about colour, life and not taking fashion too seriously.
"We are very much about being noticed for your fashion and having fun with it," she said.
Bryson will also style San Cisco drummer Scarlett Stevens, 19, for the event.
Fashionably Loud takes place at 5pm on Friday.