Beloved WA label Morrison, which is celebrating its 10th anniversary this year, will be opening the 2012 Perth Fashion Festival with a bang on September 20.
Presented by Deloitte, the Morrison show looks set to combine a new spring-summer collection by designer Kylie Radford with a retrospective element, looking back over a decade of design successes.
While the label was absent from the Perth Fashion Festival runway last year, designer Radford's partner in life and business, Richard Poulson, asserts that they will be back with a vengeance this year.
"PFF is a really important part of the fashion calendar," Poulson told AAA.
Morrison has gone from strength to strength in recent years and Poulson says they have plans for expansion in Melbourne and Brisbane next year.
"We've been quite protected from the current retail situation because we have such a loyal client base," Poulson says.
"There are a lot of people out there who have been suffering but there's nothing like a good fashion festival to kick-start the retail economy."
Runway shows for this year's fashion festival will once again be held at elegant Hackett Hall in the WA Museum.
Poulson said the show format was still being decided but that audiences could expect to see something "memorable".
Festival director, Mariella Harvey-Hanrahan said she was excited to have secured "iconic" label Morrison to open the fashion extravaganza, which sees more interstate and overseas buyers - primarily from South-East Asia - attend with each passing year.
"Morrison epitomises everything that is Western Australian," Harvey-Hanrahan said. "Since their 2002 launch they have evolved into one of our most loved and coveted local designers."