Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.
“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.
“13! Let’s just say her reputation for being a mastermind is very well-earned.”
Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?
“I’ve been so lucky to see so many of you at my US shows recently,” she continued, referring to her ongoing Eras Tour, which wrapped up its first leg of North American dates in August.
“I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year!” Swift added, sharing a link to Vote.org.
“Today, on National Voter Registration Day, it’s vital that young voters, in particular, understand they have the power to shape their future,” said Andrea Hailey, CEO of Vote.org.
“Eight million young people will be newly eligible voters by Election Day 2024. And, the time is now to get ready for the elections taking place this fall and next year. Several states have elections in November of this year and many other states will have primaries in the first few months of 2024. That’s why this National Voter Registration Day is so important: we’re at the starting line of the next presidential election.”
Swift first broke her political silence in 2018 to endorse Democratic candidates and urge fans to vote. Her political outspokenness came after she had previously faced criticism for not engaging in major political moments in the US, such as the Black Lives Matter movement and the 2016 presidential election.
In a 2021 interview with Vanity Fair, she credited the Trump presidency with pushing her to publicly endorse the Democrats.
“As a country musician, I was always told it’s better to stay out of [politics],” Swift explained. “The Trump presidency forced me to lean in and educate myself. I found myself talking about government and the presidency and policy with my boyfriend [then actor Joe Alwyn], who supported me in speaking out.”
She added: “I started talking to my family and friends about politics and learning as much as I could about where I stand. I’m proud to have moved past fear and self-doubt, and to endorse and support leadership that moves us beyond this divisive, heartbreaking moment in time.”