Target slashes prices as major Kmart move comes into force

Target stores are marking down prices by over $100 in some cases, in what appears to be a clearance sale to empty shelves and make room for Kmart's Anko stock.

Huge markdowns have been discovered in Target stores across the country as the retail giant makes way for Kmart's Anko-brand products in store.

One Queensland woman shared that her local Target store was slashing over $100 off certain baby products in a "mega" sale. Hundreds of other people across different states have since responded online to say they will be flocking to their nearby shop in search of bargains despite being "disappointed" in the change to the Target product range.

The announcement of Kmart's Anko stock going into Target stores on Monday shocked Target's loyal shoppers, who arrived at their local stores to find shelves emptied and remaining Target products priced to sell fast.

Images of Target products on sale to make room for Kmart stock. Left image is of a pram on sale and right image is of a children's bike on sale.
Target's 'mega' sale has products walking out the door as Anko products make their way in. Source: Facebook

Price markdowns in Target reported for homewares and baby items

Sales shared online in Target stores across the nation include huge markdowns on baby gear and homewares, as they are cleared in preparation for Anko products. "Apparently the clothing will be the same but the other stuff will be the Anko brand," one shared.

"Went the other day and the home/kitchen section looked like it had been gutted, there was barely anything left," another revealed. When shopping on Target online, Anko products now make up the majority of baby items, homeware and kitchen appliances.

Despite sale shoppers 'disappointed' in Target's change

There may be massive savings to be had but many Aussies are still unimpressed with the reason behind the huge sale. "I'm so disappointed Kmart and Target are now going to have the same Kmart crap for babies. I felt Target stuff was just the little bit better quality," one said in response to the clearance sales.

"Went into Target today and they were putting out all of the Anko homewares. It's literally exactly the same as the Kmart stuff. Absolutely devastated!!" another lamented.

Target confirmed with Yahoo News Australia on Monday it will be stocking "select Anko products" from February 2024, following the announcement in July, 2023 of the stores merging their support operations. It will continue to listen to customer feedback.

"While we are confident customers will like the curation of products, like always, we will continue to test and learn in response to customer feedback," a Target spokesperson said.

Yahoo has reached out to Target about the recent price markdowns and is awaiting a response.

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