'That's bad': Sydney rental ad brutally mocked – can you see why?

·News Reporter
·3-min read

A real estate listing for an inner Sydney rental has become a laughing stock online.

The two-bedroom property on Belmore Street in Rozelle is on the market for $550 a week.

With brand new carpet throughout, a “neat and tidy kitchen” and separate lounge room, the house is described as being “ideal for those seeking comfort, convenience and accessibility.”

But photos reveal residents may be anything but comfy in the home.

The Domain ad, which was shared on social media by a local graphic designer, reveals a series of photos with fake furniture clumsily copied and pasted over the original shots.

Computer generated bright red couch and furniture on a Sydney rental listing. Source: Domain
A bright red couch looked anything but real in the computer generated image for the online Sydney rental listing. Source: Domain

“Is this from Minecraft?” one person asked on Facebook, referring to the computer game where players build their own structures.

“[This is] better than Jurassic Island,” said another.

“Oh wow,” added a third.

“Lol that’s bad” someone else commented.

In the opening image, a fake red armchair has been dropped into the lounge room, underneath a frame on the wall.

While on the mantelpiece sits a fabricated TV, above a small wooden coffee table on a peculiar angle.

In another photo, an unrealistic dining table with three white chairs has been included in the picture, with the artist’s attempt at an artwork on the wall.

LJ Hooker attempted to spruce the property up with some artwork and outdoor furniture. Source: Domain
LJ Hooker attempted to spruce the property up with some artwork and outdoor furniture. Source: Domain

“There are times where people have questioned the relevance of my job,” the graphic designer wrote on Facebook, “saying, ‘I can download GIMP and do the Photoshop work myself for free, why should I pay you?’

“This is a pretty extreme example, but it also gives you some idea what I see coming from the people who make that claim.

“Just pay the damn professional.”

Agent who knocked up the images says she 'gave it a shot'

For real estate agency LJ Hooker, it was an inside job.

“Yeh I did that,” realtor Mary Aidonas told Yahoo News Australia, calling it “my little fake furniture.”

After conceding she was “no expert,” the office manager revealed how she “gave it a shot".

“It is from Paint, the new Paint, and you can pick furniture, and so that is what came up,” Ms Aidonas explained.

“I stretched it out and I thought, ‘oh it looks alright,’ at the time, and I thought we might get some exposure for it because it [the property] has been dormant for so long.”

Users on social media questioned whether the home was from the Minecraft computer game. Source: Domain
Users on social media questioned whether the home was from the Minecraft computer game. Source: Domain

While the home has since become an online joke, she says there’s no such thing as bad press.

“We are getting some exposure for it after all,” she laughed.

“I didn’t know that it was going to get such a response.

“Someone has already emailed, she goes, ‘why does the furniture look like it’s taken from a video game released in early 2000s.’

“Well maybe that is where the application got it from.”

While she adds that the team is “getting a good laugh out of it,” she’s going to attempt to do a “better job” today.

“I used an application rather than copy real furniture and put it in, so I think I better do that,” she said.

“I will sort it out, but at least people are looking at it, that is the main thing.”

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