Super Bowl LIV tickets pacing for most expensive average price in NFL history

Zack Guzman
Senior Writer

The Super Bowl is pacing to be super expensive.

Resale ticket prices to Super Bowl LIV for the matchup between the Kansas City Chiefs and the San Francisco 49ers are averaging about $7,800, according to ticket resale platform Seat Geek. If that average holds through game day, SeatGeek data shows it would mark the most expensive in NFL Super Bowl history.

Here’s how the most expensive Super Bowls stack up:

Super logos and branding were on full display at Super Bowl Live at Bayfront Park in Miami on Thursday, Jan. 23, 2020. The week-long, free to the public fan festival opens its doors on Saturday, Jan. 25, and will take over all six blocks of Bayfront Park, offering evening parades, fireworks, live performances, water shows, a culinary stage and more. (Mike Stocker/Sun Sentinel/Tribune News Service via Getty Images)
  1. Super Bowl LIV (Chiefs vs. 49ers): $7,136* (as of January 24 at 9 a.m. ET)

  2. Super Bowl LII (Patriots vs. Eagles): $5,373

  3. Super Bowl LIII (Rams vs. Patriots): $4,657

  4. Super Bowl LI (Falcons vs. Patriots): $4,487

  5. Super Bowl 50 (Broncos vs. Panthers): $4,392

This year, Super Bowl LIV is pacing to set a record for the most expensive Super Bowl tickets in NFL history, according to SeatGeek.

It’s important to note that prices could fluctuate leading up to the game, meaning tickets this year could actually miss setting a record with nearly 10 days remaining before kickoff.

Resale ticket prices haven’t aways followed the same pattern of rising leading up to the game every year, however. In fact, the normal strategy to wait to buy last-minute tickets at their cheapest prices on Super Bowl Sunday hasn’t worked since 2013, according to historical data from TicketIQ. Instead, resale tickets have generally hit bottom over the last couple of years about a week before kickoff.

So far, SeatGeek says it has seen a large amount of Super Bowl tickets purchased from buyers in the Kansas City metropolitan area. Every day since the Chiefs punched their ticket to Hard Rock Stadium in Miami, more than 12% of daily sales have been sent to the area. The same can’t be said for buyers in San Francisco, with 49er country ranking outside the top five geographical regions for buyers each day since the matchup was set. The game will mark the first Super Bowl appearance for the Kansas City Chiefs since 1970 and the first appearance for the San Francisco 49ers since 2013.

Regardless of where the final average price falls, this will mark the 11th time the Super Bowl has been hosted in Miami. The last time the Magic City played Super Bowl host was in 2010 when New Orleans won its first and only Super Bowl, back when the average asking price for a ticket to the game was $2,679.

Zack Guzman is the host of YFi PM as well as a senior writer and on-air reporter covering entrepreneurship, cannabis, startups, and breaking news at Yahoo Finance. Follow him on Twitter @zGuz.

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