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Strange Aldi bread mix-up leaves shoppers confused: 'Wow'

An Aldi shopper has been left confused after purchasing a loaf of bread that didn’t look quite right.

The Queensland woman asked fellow customers for their theories about the loaf of Bakehouse Light Rye bread from her local Aldi.

“Crazy bread. Can’t decide of it is light rye or white,” she wrote on Facebook, alongside a picture of the unusual bread.

The slice pictured showed a swirl through the loaf and the bread mixture appears to not have been mixed correctly, with both white bread and rye bread mixtures visible.

But the shopper wasn’t the only one left confused by the strange mix-up, other Aldi customers were left scratching their heads too.

However, it wasn’t long before some started weighing in on how this can happen, with most agreeing it wasn’t mixed properly.

Aldi sign; bread purchased at Aldi
"Can’t decide of it is light rye or white," the Aldi customer wrote. Source: Getty Images/Facebook

“Maybe the food colour didn’t blend in properly,” one person said.

Meanwhile, other Aldi customers called for Aldi to bring their baking in-house like Coles and Woolworths.

“Aldi fail in my humble opinion,” one person wrote. “Pity Aldi can't have a real bakery in-store and improve in that area. But I do love Aldi overall.”

Others added that they actually liked the new mix of bread, saying it looked "pretty cool".

“Cool. Has character... I love it,” one person commented, with another adding: “Wow it’s pretty!”

Slice of bread purchased at Aldi
The unusual-looking bread divided opinion between Aldi fans. Source: Facebook

It's happened before

Back in December, shopper Sindhura Somasundaram, from Queensland, told Yahoo News Australia she had a similar experience with bread purchased from Aldi.

After picking up what she thought was a regular loaf of wholemeal bread from her local Aldi store, she was surprised to find something odd mixed into her loaf.

While part of the bread was wholemeal, one side appeared to be made with a different dough that looked like fruit loaf.

Aldi bread mix-up
Of this prior mix-up, an Aldi spokesperson said: "our raisin loaf has accidentally merged with our wholemeal bread while being processed".

“I just was surprised but just found it so funny,” she told Yahoo News Australia of the unusual loaf.

At the time, an Aldi spokesperson said the mix-up was an "isolated incident", which they were investigating.

"The resulting mixed-up batch isn’t up to our high-quality assurance standards so we’re investigating how it occurred and encourage customers who aren’t completely satisfied with the product to return it to the store for a full refund,” the spokesperson told Yahoo News.

What to do if this happens to you

While supermarket mix-ups are unlikely, they do happen and it's important for customers to report such incidents to the store of purchase.

Yahoo News understands that Aldi encourages customers to contact the retailer directly for any product issues that they experience so that they can be investigated.

Customers can return any product they are not satisfied with for a refund or replacement.

"We will refund or replace any everyday grocery item you are not entirely satisfied with. Please provide your original receipt (or other proof of purchase) when you return the item to us," the Aldi website states.

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