Snapchat launches first-of-its-kind interactive augmented reality dance series

Alex Lasker
·2-min read

Does your Woah need some work? Could your Renegade use refinement? Worry not — Snapchat’s latest series is designed to kick your social media dance game up a notch.

Move It! is the first immersive and interactive Snap Originals dance series, harnessing Snapchat’s Augmented Reality Lenses — which feature both body and hand tracking technology — to teach just about anyone the latest trending dance routines taking over the internet.

The innovative show has recruited some of today’s biggest Dance Influencers to give you a step-by-step guide to performing shareable dance routines in order to make dance accessible to everyone.

Hosted by online dance sensations Dytto and Michael Le and executive produced by multi-Emmy award-winning producer Gina Matthews, Move It! will offer viewers a shot at becoming dance influencers themselves: The best user-submitted routines will be selected and broadcast in a Community Our Story in the Snapchat app for the world to see.

Credit: Snap Inc.
Credit: Snap Inc.

The show, which is sponsored by Verizon, also features an opportunity for participants to cash in big via Spotlight — a new platform launched last month by Snapchat that is distributing a total of $1 million per day to creators of its top-viewed content.

Move It! will air commercial-free later this month and will include a sponsored lens that will be exclusive to Verizon subscribers in its final episode.

So tune in and dance along. Who knows — you might just become the next big thing.

If you liked this story, check out this article about Snap’s new series documenting the fight against climate change.

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