Sarah Ferguson unveils her new ‘alter ego’

Allison Yee
Senior Lifestyle & Entertainment Producer

She was the unlikely guest we saw attending Meghan Markle and Prince Harry’s wedding last week, and that’s not the only surprise Sarah Ferguson has up her sleeve, after unveiling her alter ego on social media.

The Duchess of York, who is mum to Princess Beatrice and Eugenie, shared an Instagram snap of her little doppelganger, who was none other than an adorable rag doll.

The Duchess of York was seen attending Meghan and Harry’s wedding on May 19. Photo: Instagram/sarahferguson15

“Welcome to @instagram @littlereddoll1 #littlered,” Sarah captioned the post.

The Duchess’ latest venture has seen her created into a Raggedy Ann doll with toys and books selling in aid of her charity, Chances for Children.


The Duchess’ alter-ego has been revealed. Photo: Instagram/sarahferguson15

“Little Red, an inquisitive and brave red-haired rag doll, is the alter ego of her creator – Sarah Ferguson, the Duchess of York,” the Raggedy Ann website explains.

“Little Red chronicles what promises to be the first of many adventures of this heroine and her friends.”

The doll shares the same flame-coloured locks as Sarah. The Photo: Instagram/sarahferguson15

The Duchess spoke at an event in Las Vegas, revealing it’s a cause very close to her heart

“It’s a big day for me,” she said. “My idea is to find manufacturers today to help me manufacture Little Red, so that we can help more children’s lives.”

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