Australians have been urged to pause and remember the 1200 people killed in road crashes each year and to reflect on the responsibility everyone has to make the roads safer.
At the start of National Road Safety Week, Deputy Prime Michael McCormack says it's important to understand the profound impact road crashes have on the community.
"The light shone on road safety during this week will be a welcome reminder to think about how we can actively protect each other on the roads to ensure we all get home safely to our loved ones," he said.
"The beginning of National Road Safety Week is an important date to me, as I'm sure it is to Australians across the country."
Assistant Road Safety Minister Scott Buchholz said the week was a timely reminder that far too many people were dying or being injured all over the world.
"Every year across the world, around 1.35 million people will die in road traffic deaths," Mr Buchholz said.
"Those statistics represent more than just the tragic loss of life. They represent a horrifying number of people left hurting - children, parents, siblings, friends, colleagues and first responders."
Founder Peter Frazer said the idea behind National Road Safety Week was to remind people that everyone had a right to get home safely to their loved ones.
"In making this a reality, each of us has an important role to play and by coming together we can significantly reduce those avoidable deaths and serious injuries that occur on Australia's roads every single day," Mr Frazer said.
"So each time you turn that key you have an opportunity to publicly demonstrate that you are a road safety champion."