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All those with curly and textured hair, listen up! Rizos Curls has officially launched at Ulta, and if you didn’t think this news was major — think again. It’s time to celebrate!
Starting June 28, the Latinx-owned and female-led brand is available at 300 Ulta stores and on its website. The wild thing? It is the first Latina-owned curly hair care brand at the retailer. The brand’s founder, Julissa Prado, credits her brand’s customers for putting the brand on Target’s radar and, now, Ulta’s shelves.
Paired with the Ulta rollout (which is undeniably amazing), Rizos Curls is providing a $5,000 grant to a minority-owned business. “So much of our essence is finding ways to give back to our community, give back to the customer that got us here, finding ways to be able to help out however we can on the grassroots level, and be intentional with how we spend our own money,” Prado told Beauty Independent. “Despite having gone through a very hard year last year, we want to make sure to still be able to show up for our customers.”
Get into two of the brand’s beauty products down below, and be sure to shop, shop and shop some more! Seriously, so many of the brand’s products are ALREADY going out of stock. We definitely recommend you run and not walk and head over to Ulta now!
Refresh & Detangle Spray, $19.99
Refresh and detangle curls with this bottled spray that contains ingredients such as coconut oil, shea butter and olive oil. Essentially, it’ll give you your best curls yet.
Light Hold Gel, $19.99
Who wants a tight, crunchy hold in their curls? You won’t deal with that while using this light hold gel that defines and hold curls without the crunch.
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