If you’re not a fan of horror movies, you’re probably not going to like why red balloons are appearing all over Sydney, tied to sewer grates.
While the sight of a big balloon is often linked to a grinning child or birthday party, these ones have a much more sinister purpose.
As the spray painted text reveals, the balloons are a marketing tool for the for the upcoming release of Stephen King’s chilling horror film ‘It’.
“It is closer than you think. #Itmovie in cinemas September 7,” the creepy caption reads.
Just as the clever marketing promotion intended, Sydney siders were successfully left pretty creeped out.
“I just saw a red balloon attached to the drain, that's f*****,” One Sydneysider said.
“Creepy and clever marketing for the new #ItMovie this morning,” another wrote.
‘It’ is based on King’s 1986 novel where a clown by the name of Pennywise terrorises a small town, luring children towards the sewer grates with red balloons.