Coles mini collectables obsession Stickeez has reached new heights, with a Golden Billy Banana reaching a $20,100 winning bid on eBay.
The collectable, described as a “brand-new, unused, unopened, undamaged item” is one of only 100 Coles Stikeez Golden Billy Bananas.
They’re redeemable for a $100 Coles voucher.
The starting price was just $10, but reached $100 within six bids. Other Golden Billy Bananas are listed on eBay for between $20.50 and $5,400.
The Stikeez collectibles campaign follows the supermarket giant’s earlier Little Shop campaign, and is meant to reward children for eating fresh fruits and vegetables. There are 24 different Stikeez collectibles, excluding the limited edition versions.
“The most luxurious of all the Stikeez, Golden Billy Banana lives a life of luxury with his shiny metallic skin!” Coles said on its website.
“And if you find him, you’ll be richer with a $100 Coles voucher!”
The Golden Billy Banana is joined by fellow limited-edition Stikeez, the Crystal Brodie Broccoli, the Glowing Carlo Cucumber, the Glitter Cooper Carrot and the Metallic Eddie Eggplant.