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‘The Prison Confessions Of Gypsy Rose Blanchard’ Draws Impressive Viewership For Lifetime

Americans seems to be quite enamored with Gypsy Rose Blanchard.

Lifetime’s The Prison Confessions of Gypsy Rose Blanchard has now reached 9.8 million viewers across linear and digital platforms to date, according to the company. This number is not representative of how many people completed the series, but rather those who watched at least a few minutes.

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All six episodes aired on Lifetime over the course of three days beginning January 5, averaging about 1.1M linear viewers per night, Nielsen data shows.

Lifetime also touts that the documentary put up the network’s best new nonfiction performance in two years, since the release of Janet Jackson.

On social media, the Blanchard documentary has also been creating some buzz, amassing 4M social interactions and 101M video views.

The Prison Confessions of Gypsy Rose Blanchard is a six-hour special that features unprecedented access to Blanchard, a victim of Munchausen Syndrome by Proxy who suffered horrific abuse and made national headlines for her role in her mother’s violent murder. The docu special provides Blanchard “the platform to share her story, her way,” says Lifetime.

The documentary features Blanchard in prison on the eve of her parole hearing as she recounts her emotional journey of being forced to remain a child, held prisoner by her own mother and the unfathomable choice she made in order to survive. The doc also follows the road to Gypsy’s prison wedding and reveals Ryan, her fiancé, for the first time.

While Blanchard was still incarcerated at the time of the interviews, she was released from prison before its Lifetime debut.

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