It's a familiar scene at the baggage carousel – a sea of identical black suitcases passing through the conveyor belt, while anxious travellers stumble over one another to try and identify their bag.
Some travellers add identifiers to their bags, like attaching colourful ribbons or a bright luggage tag.
However these are often difficult to see from a distance.
But one man has come up with a foolproof strategy to ensure he spots his case a mile away, and prevent anyone else from mistaking his luggage for theirs.
The genius was photographed waiting at an airport lounge with a rather unique bag at his feet, and the snap has understandably gone viral.
He has had a large picture of himself printed on the bespoke suitcase, for easy identification and of course maximum amusement.
The unknown man, photographed wearing white socks with brown sandals, clearly knows how to be a savvy traveller.
The picture has begun circulating a month after a beer-loving Australian man managed to check-in a can of lager as his only luggage on a Qantas domestic flight.
To the amusement of ground staff at Melbourne airport, the can of Emu Export Lager was tagged and made its way along the conveyor belt to the plane as the passenger's only check-in item.