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Picsart and Getty are making an AI image generator entirely trained on licensed content

The manufactured pictures will have full commercial rights.


Getty has partnered up with Picsart, a popular photo-editing platform, to build an AI image generator that’s entirely trained on licensed stock images. The companies are calling it a “responsible, commercially-safe” alternative to current platforms. Images created by the model will have full commercial rights, which should address concerns about AI-generated images violating copyright laws.

The service will only be available to paid Picsart subscribers and the whole thing recalls Adobe’s Firefly AI model. That generator is also trained on stock images, though not exclusively. Adobe recently outraged users by updating its terms of service to indicate that it could access and use people’s work to train AI models. The company quickly amended the terms of service once the backlash started spreading.

Picsart and Getty hope to avoid any backlash by sticking to fully licensed stock images, so regular Picsart users won’t be at risk of having their creations snatched up by the model for training and generation purposes. “It allows creators to bring their visions to life while maintaining the highest standards of commercial safety,” Grant Farhall, CPO at Getty Images, wrote in a blog post.

It also looks like Getty is playing fair with this one, for those worrying about the work of professional photographers being co-opted. We reached out to the company and a rep said that it is "compensating creators included in the dataset on an annual basis." That's something at least!

The Picsart x Getty Images model releases later this year, though there’s no concrete launch date. It’ll be accessible via Picsart’s API services.