It's not every day you see 10 giant pandas in the outback.
But a joint Chinese and Australian tourism initiative means people across the country will see just that.
A fleet of 10 panda-themed caravans left Sydney on Thursday to circumnavigate the country over 11 weeks, visiting six capital cities and hundreds of regional towns, including Alice Springs and far north Queensland.
The travelling information booths will cover 30,000 kilometres to encourage Australians to consider China as their next holiday destination.
They'll hand out panda souvenirs and information on the Asian nation's ancient wonders, cuisine and modern cities.
On the South Australian leg, a real koala will be introduced to Adelaide Zoo's two giant pandas Wang Wang and Fu Ni.
"The giant panda is a national treasure of China and a great symbol of friendship between our nations," China National Tourist Office director Luo Weijian said at the expedition launch in Sydney on Thursday.
More than 720,000 Australian tourists visit China each year. That figure has grown by 40 per cent over the past five years.
Images, videos and stories of Australia captured by the panda expedition will be broadcast on multiple Chinese social media platforms and mainstream media outlets, reaching more than 100 million people.
"This is a two-way win," Mr Luo said on Thursday.
The trek is expected to be the highlight of the China Australia Year Of Tourism 2017 program.
Tourism Australia chairman Tony South said China was "undoubtedly" Australia's most important market for inbound tourism, with 1.2 million Chinese visitors in 2016.
"That was effectively one in eight tourists (coming from China)," he said on Thursday, adding they contributed one in every five dollars spent by international tourists.
Australia's wildlife was one of the main reasons Chinese tourists headed Down Under, Mr South added.
"Australians love pandas just as much as Chinese people love koalas."