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Pamela Anderson Takes Makeup-Free Journey to the Next Level with Sonsie Skin Partnership

The beauty icon is the co-founder of the vegan and cruelty-free beauty company

Pamela Anderson
Pamela Anderson

Pamela Anderson has been making her mark in the beautiful world, and now she’s taking her influence in the space a step further.

In her weekly journal, Arcady, Anderson announced that she’s taken ownership of emerging cruelty-free and vegan skincare company Sonsie.

Anderson, 56, went into detail in her “Inner Beauty” entry.

“I'm thrilled to share with you, a labor of love,” the newly minted co-founder shared.

The partnership “came about organically while [Anderson's 26-year-old son] Dylan's long-time girlfriend introduced me to her dear friend Marie [von Behrens-Felipe], a young new mom, with a beauty and fashion industry background who wanted to create simple no-nonsense skincare products that fit her busy schedule [so she could put] her new family first,” Anderson says.

Pamela Anderson
Pamela Anderson

The simple routine von Behrens-Felipe set about creating resonated with Anderson and her current beauty needs.

She cited the desire to have a system that’s “easy” that “everyone could love and use” and “doesn't promise anything un-realistic.”

Related: Every Time Pamela Anderson Went Makeup-Free

Rather than foster “false hope” it fosters “self love,” Anderson adds.

“I want good, tried-and-true ingredients that keep me feeling my best … something that's consistently reminding us that we are good enough as we are … no matter where we are in our 'life-ing' journey.”

Sonsie skin care
Sonsie skin care

Anderson also reveals that she’s been using the minimalist skincare for a year as fans witnessed her ditch makeup and show off her natural glow on red carpets and runways around the world.

The Love, Pamela author called going makeup-free "freeing, and fun, and a little rebellious too." And with Sonsie, she's had wonderful results inside and out.

Related: Pamela Anderson Pens Poignant Message About Going Makeup-Free: 'I Prefer a Bare Face These Days'

“I recognize myself again and have more confidence than ever – and it wasn't about trying to look younger. It was being okay with who I am and what I look like with or without makeup. It was an experiment maybe, but I did so to prove something to myself … and as a bonus I'm so glad it resonated with others.”

She continues: “I feel good in my skin. I want you to as well.”

Pamela Anderson
Pamela Anderson

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As with her makeup-free journey, Anderson says she’s proud and grateful to enter the beauty industry on her terms.

Sonsie launched in summer 2023. In a press release, co-founder Marie von Behrens-Felipe calls Anderson an “icon, trailblazer and someone I admire deeply.”

The brand currently consists of a serum, lip balm, and a moisturizing mask.

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