NextShark
Conde Nast Traveler named Japan the best country in the world for the second year in a row in its 2024 Readers' Choice Awards. The annual survey, which asks travelers to rate their experiences across various destinations, saw Japan secure the top spot with a score of 95.32, edging out Switzerland (94.62) and Thailand (92.29). A mix of old and new: Conde Nast Traveler attributes Japan's continued popularity to a number of factors, including the country's diverse attractions, rich culture and friendly locals.