The 'Space Jam: A New Legacy' collection from Nike and Converse is a toast to both nostalgia and the future
If the action-packed trailer for Space Jam: A New Legacy didn't already pique your interest in the film, perhaps the corresponding products Nike and Converse are dropping ahead of the July 16 release will help. On Tuesday, The Swoosh announced a slew of new apparel and footwear inspired by the film's animated stars and leading man LeBron James.
Headlining the pack of sneakers is the new LeBron 19 ($200). The futuristic-looking trainers boast a double-chambered Air Max unit in the heel and a newly shaped Zoom Air forefoot unit for a steady underfoot ride.
"We wanted to give LeBron a brand-new feeling that was synonymous with an otherworldly, space-age kind of look," Nike Basketball footwear designer Jason Petrie said of the 19th installment of James' signature shoe.
Additional LeBron sneakers include a three-style series of the LeBron 18 Low ($160) that utilizes a split color design to call out some of the most iconic clashes in the franchise's history, like Bugs Bunny vs. Marvin the Martian, Tweety Bird vs. Sylvester and Road Runner vs. Wile. E. Coyote.
As for the Converse lineup, lookout for a Lola Bunny-inspired Pro Leather ($100). A perforated leather construction serves as the base for a fur Star Chevron logo and an embroidered Lola image on the heel, outlined by notes of pink mesh lining.
Official Tune Squad and Goon Squad jerseys lead the apparel offerings and are priced at $120 and $110, respectively. Nike and LeBron-branded Dri-FIT uniforms are manufactured from slick Durasheen fabric with an engineered print and stitched-down twill logos. The jerseys perfectly depict the storied rivalry between both sides and of course, will serve as a collector's item for years to come.
"The biggest moment in the movie for our characters is the final game," producer Maverick Carter explained. "It culminates into this epic showdown with real consequences for everyone playing. The game matters. So when a kid sees the characters wearing Nike gear, their imagination makes the connection that Nike gives you the tools to uncover the best version of yourself."
Additional gear include hoodies, t-shirts, a backpack and a Tune Squad varsity jacket that boasts premium letter stitching across the chest and an all-over orange print lining on the inside. On the Converse front, images of Looney Tunes characters are splashed across the Chuck 70 and Chuck Taylor All Star.
The Space Jam: A New Legacy collection from Nike and Converse will drop in July on nike.com, the SNKRS app and at select retailers.
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