Apple’s new iPhone 13 has been heavily mocked online after the company’s highly-anticipated unveiling of its latest signature device.
On Tuesday (local time), the Cupertino, California-based company revealed details about the iPhone and a new iPad mini, including expanding 5G connectivity and faster chips and sharper cameras.
The iPhone 13 will have a new chip called the A15 Bionic that will power features like automatically detecting when the phone's camera is pointed at text.
Apple said the new phones will also have custom 5G antennas and radio components for faster speeds and will come in five colours.
Apple release mocked online
Soon after its unveil, numerous social media users were quick to hit out at the iPhone 13, saying it appears to be no different than the iPhone 12.
Twitter users have flooded the site with memes poking fun at the popular company and those who will jump at the chance to snap up their latest product.
“People looking at the iPhone 13 knowing full well they are going to buy it even though nothing is different,” one person wrote.
— honza 👺 (@mcjxuda) September 14, 2021
“The iPhone 11 Pro, 12 Pro and 13 Pro,” another Tweeted alongside an image of three identical women.
“Me trying to spot the difference between iPhone 12 Pro Max and iPhone 13 pro max,” a man wrote next to a meme of a woman staring at a computer screen.
Others sarcastically thanked Apple for “pushing design boundaries”, pointing out the exteriors of the iPhone 12 and iPhone 13 look the same.
Despite the company not announcing any blockbuster features or products, analysts expect customers hanging onto older models like the iPhone X will be eager to upgrade.
— ikram khan (@IKRAMULLAHSAAD1) September 14, 2021
— CodeGate (@CodeGate_) September 14, 2021
"It seems like there's nothing really revolutionary announced, but of course, as usual, they announced enough improvements to at least generate some enthusiasm among consumers," Rick Meckler, partner at family investment office Cherry Lane Investments, said.
The phone will start at $A1349 in Australia.
"The competition is still playing catch-up to our chips - not just from last year, but even from two years ago," Kaiann Drance, an Apple iPhone marketing executive, said.
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