A McDonald’s manager has solved a decades-old mystery plaguing the mind of many long-time Maccas diners.
Brian Bates, the manager of a McDonald’s in Windsor, Canada spoke about running a restaurant throughout the Covid-19 pandemic.
Mr Bates told CBC staff he did not know what to expect throughout the period but members of his team banded together and did an “excellent job”.
He added having the dining room closed with the chairs up during lockdown was “heartbreaking”.
Mr Bates was also asked one question which has been embedded in the very fabric of any child ever to enjoy a Happy Meal.
What on earth is Grimace, one of the restaurant’s mascots alongside Ronald McDonald, meant to be exactly?
We all know Ronald McDonald is a clown. The Hamburglar, although he’s never faced a conviction for theft, is a man who steals burgers.
But what is the large, purple monster meant to be?
"He is an enormous taste bud, but a taste bud nonetheless," Mr Bates said.
Most of the McDonald’s marketing characters including Grimace and the Hamburglar were phased out of most of the fast food giant’s advertising campaigns in the early 2000s.
However, they still sometimes appear on windows and walls at many McDonald’s fast-food outlets.
'My whole life is a lie'
On Twitter, the revelation as to what Grimace is led to a mixed response.
One woman thought it was a bit off-putting and tweeted she wished she had not been told.
"My whole life is a lie," one man tweeted.
"I knew he was the "Milkshake Monster" but not that he was a tastebud."
Others questioned why a tastebud would be named Grimace in helping to promote food.
A grimace is an expression made by people to promote disgust or pain.
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