The brand's spring/summer 2024 campaign photographed by Jurgen Teller also stars Dakota Fanning, Greta Lee and more
Loewe recruited Smith for their Spring/Summer 2024 pre-collection campaign, delivering a prismatic depiction of individual characters, and the clothes and accessories they don, crafted into meta-pictures by Juergen Teller, per a press release shared with PEOPLE.
“Is that Maggie with a Paseo bag?” the website asks, with a photo of the actress seated on a large, colorful zigzag chair holding the cherry-red luxury item.
The Downton Abbey: A New Era talent is wearing a bold black and white look.
The collection highlights “simple knits, jeans, denim tops and skirts, shearling coats and leather pieces, all adding up to an overall sense of twisted realism.”
For the new campaign, Smith is joined by actresses Greta Lee and Dakota Fanning, actor Mike Faist, artist Rachel Jones, model Fei Fei Sun, and LOEWE Global Ambassadors, musician TAEYONG and actor Josh O’Connor.
Other Loewe items included are the Classic and Edge versions of the Puzzle, the Puzzle Fold tote, the Squeeze, the Pebble Bucket, and Fold shopper.
Additionally, a Puzzle Fold tote from a special collaboration with Kyoto-based ceramic studio Suna Fujita, the brainchild of Shohei Fujita and Chisato Yamano, is also featured. The duo’s fantastic and naive animal world has been transported onto intarsia bags swarming with pandas, penguins, bears, lemurs, otters, mandragora roots and their human friends, the release adds.
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Loewe creative director Jonathan Anderson shared images from Smith’s shoot online and her photos were a hit on social media.
“She’s SO cute ,” SZA wrote in the comment section.
British model Lana Santucci added, “The most beautiful campaign, EVER. Legend, Icon.”
The photos see Smith softly smiling while wearing a fur coat outdoors, holding a hunter green Loewe handbag. A third picture has the star positioned in front of a brick wall, modeling in a teal blue long-sleeved blouse, showing off a larger tan Loewe bag.
Smith — a pro behind the camera as she casually breaks the internet with the designer bags — has over 130 films and plays to her name.
Throughout her impressive career, she’s earned two Oscars, five BAFTAs for her work in film and television, three Emmys, and three Golden Globes, among others.
In July, Smith starred alongside Kathy Bates, Laura Linney and Agnes O'Casey for The Miracle Club.
The Sony Pictures Classics' comedic drama, set in 1967 Ballygar, Ireland, featured the women as singers with dreams of relocating to the French town of Lourdes, a "place of miracles that draws millions of visitors each year," per a synopsis.
Ahead of the film’s release, Smith’s co-star Linney spoke exclusively to PEOPLE about that era of fashion.
"I remember my mother’s hair and her makeup and the color of the clothing," recalled Linney. "It’s fun to play a character who’s been steeped in one culture during a very specific period of time, and then to bring that person to another culture during a very specific period of time."
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