Madewell's First-Ever Athleisure Collection Is Here
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In this unprecedented era of mask-wearing, working from home and online happy hours, athleisure and activewear have become the unofficial uniform of quarantine. Jeans are out for now, while sales for sweatpants are on the rise.
Needless to say, brands have taken notice of this new trend.
Girlfriend Collective just debuted its new R&R Collection of recycled and recyclable loungewear. Everlane dropped sustainable sports bras and bike shorts around a month ago, after launching its first pair of leggings back in January. Swimwear company Summersault recently introduced workout wear as well.
The latest brand to dip its toes into athleisure is Madewell. Madewell just launched its first-ever athleisure collection called MWL, which stands for “Make Weekends Longer.” (Of course, we’re on board with that idea, too!)
The line includes 25 styles of sweatpants, sweatshirts, hoodies and even a jumpsuit. There are three new sneakers, too, which can be paired with the clothes in the collection. Everything in the collection is under $100.
Before this launch, Madewell partnered with activewear brand Outdoor Voices for a limited-edition collaboration and introduced recycled cashmere to its “Do Well” shop earlier this month.
A post shared by Madewell (@madewell) on Oct 20, 2020 at 5:35am PDT
But probably the biggest news about this new collection is that it’s sustainable, using fabrics like organic cotton and recycled polyester blends. Madewell says on its site that these are supposed to be soft, too, so you won’t have to worry about being uncomfortable.
Of course, you can mix and match different tops and bottoms in the line. If you pick out any combination (a top and bottom), you can get 20% off at checkout.
In an email to HuffPost Finds, Madewell said the collection was created because of the...
