Luxury Jeweller AG & Sons Boosts Engagement With Innovative 360 Solutions

·2-min read

AG & Sons, a leading independent jeweller of London, has been able to transform its customer engagement and drive sales during the COVID-19 lockdown through the use of innovative 360 videos. Allowing customers to clearly see the product from the comfort of their own home, the addition has helped the London-based brand increase sales three-fold.

As the Coronavirus pandemic took hold and the UK entered lockdown, it forced many businesses to adapt and change the way they interacted with clients. Leading independent jeweller of London, AG & Sons, to quickly adapt to the changing demands. Understanding the strict social distance rules, the company immediately updated their already in-depth e-commerce platform to provide consumers with even more digital insight into each product.

One of the most popular additions was the introduction of 360 videos for each product. Giving customers a full overview of the product has helped transform AG & Sons, increasing sales three-fold since the start of the year. The innovative videos have also driven new levels of engagement, with social traffic increasing by 279% whilst organic growth has increased by 62%.

Alongside introducing the 360 videos, AG & Songs has also helped customers further through bespoke online jewellery consultations, allowing customers to access the team’s expert knowledge from the comfort of their own home.

Jaimin Soni, Director at AG & Sons added, "The COVID-19 pandemic has been a challenge, but we have worked hard to ensure that we can provide our customers with the same level of care and knowledge that they have grown to expect. The introduction of 360 videos has transformed our business, ensuring we have been able to enjoy more engagement than ever before and significantly increasing our sales."

To find out more about AG & Sons and view their full range of jewellery, visit

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Jaimin Soni