Punters can expect the price of lotto tickets to increase at the end of the month, with some tickets going up 60 cents in price.
The price hike is to fund The Lott’s Omni-Channel to improve the user experience for customers, according to news.com.au.
“The Lott’s new omni-channel program addresses customers’ evolving use of digital channels to complement their visits to physical retail outlets,” a spokesperson for The Lott told Inside Franchise Business back in May.
Bronwyn Spencer, a spokesperson for The Lott told news.com.au the Omni-Channel will allow for a “consistent and seamless shopping experience”, regardless of whether a customer buys a lottery ticket online, or at a newsagent.
“It provides our retail network with a new performance-based remuneration model, a commission sharing model that allows outlets to receive a share in digital commission from customers who also purchase in their outlet, and access to commission on digital purchases by customers (which) outlets have signed up themselves,” she said.
According to news.com.au, some tickets will go up 60 cents from September 30 - including games such as Powerball, Oz Lotto and Saturday Lotto.
Last night’s record-breaking $150 million Powerball jackpot saw three lucky Australians share the jackpot - each pocketing $50 million. This jackpot was the last before The Lott bumps up the price of entry tickets.
Two of the winners were from Queensland, one was from NSW.
The winning numbers were 26, 4, 17, 5, 18, 8 and 31. The Powerball number being 9.
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