Sam took aim at the Today Show's recent lacklustre ratings while presenting Most Outstanding Reality Show with Ally.
"Hello to our rival breakfast show, the Today show, possibly our biggest rivals behind the ABC," Sam said with the audience groaning and Ally looking uncomfortable.
It comes after ABC News Breakfast beat Nine's breakfast for the first week in 13 years last month. Sunrise lead the week with 241,000 metro viewers, with ABC News Breakfast coming in second with 195,000 viewers and Today sitting at 176,000.
Sam continued with the digs after Ally said she'd "stopped listening" as he spoke about her co-host Karl Stefanovic not being onstage to present the award, sarcastically joking that he was glad there are "no egos on breakfast TV anymore".
Tom Gleeson also poked fun at the Today show while reminiscing on his infamous Gold Logie speech in 2019 where he mocked the awards show mercilessly, saying, "I wasn’t drunk early in the morning in the third-highest rating breakfast show, am I right? I did it where it belongs.
"Third-highest rating breakfast show," he added.
Karl famously hosted the Today Show the day after the Logies in 2009 and was clearly still intoxicated from the night before, slurring his words and unable to stop laughing.
The host poked fun at himself showing that he was holding a packet of Panadol as the camera panned to him during the show.
Hamish Blake wins the 2022 Gold Logie
Hamish Blake was announced as the 2022 Gold Logie winner, the first in two years after the event was cancelled due to Covid.
It is the second Gold Logie for the LEGO Masters host after he won the accolade in 2012.
He cleaned up during this year's ceremony, with LEGO Masters taking home Most Outstanding Entertainment or Comedy Program and Hamish being named the Most Popular Presenter.
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