Kmart uses real home to display entire Christmas range


Kmart has decked out an entire house to showcase products ahead of Christmas.

The retailer is using a home in Melbourne’s west to show off its range with lavish glittering decorations, children’s toys and inflatables Santas.

Blogger Pip Vera said it’s a sight to behold.

Kmart has decked out an entire home to showcase its Christmas range. Source: Instagram/ kmartgrapevine

“When you see it all put together it looks really cohesive,” Ms Vera said.

“With the rise of Instagram and all things social media it kind of makes sense really, you’d be silly not to use that as leverage.”

Australian Retail Association’s Russell Zimmerman said retailers are going to do whatever they can to “create excitement” ahead of the silly season.

The entire home in Melbourne will allow shoppers to see Kmart’s stock for Christmas 2018. Source: Instagram/ kmartgrapevine

“For many retailers, 60 per cent of their profit and often 60 per cent of their turnover is done in the lead up to Christmas,” Mr Zimmerman said.

Australians are forecast to spend more than $51 billion throughout the Christmas period – it’s a 2.9 per cent increase on 2017.