John Roberts net worth | Evening Standard Tech Rich List
Like many successful businesspeople, Roberts did not make the grade at school and failed his A-levels in mathematics, geography, and economics.
After starting as a waiter and kitchen salesperson, he founded Appliances Online in 2000 after a friend bet him £1 to start a business. And it certainly worked out with the resulting AO World now selling white goods online to produce revenue of £1 billion a year against operating costs of £3.8 million.
The Bolton local has not left his hometown where he lives with his wife Sally and their five children. But despite being worth a reported £210 million, Roberts has said he will not be giving his offspring jobs with AO or leaving them in his will - instead, looking to help worthy causes through a trust.
Roberts is said to run AO with the motto “treat every customer like your gran and make your mum proud”.
View the full rich list here.
View the rich list methodology here.