Facebook has introduced a new feature inside of Instagram Live that allows you to turn off your phone’s camera when broadcasting. It’s also adding the option to mute your audio during a session. The former is a small but meaningful addition that sees Facebook in yet another one of its apps. The two platforms aren’t interchangeable with one another, at least not yet. You can’t and start talking on Instagram Live in the same way you can on Clubhouse, but that may not be important to people looking to share audio-only broadcasts.
Facebook has a long history of copying features from competing apps, with several of the most notable examples living inside of Instagram. , for instance, saw the company replicate most of what made Snapchat unique after Snap . You also don’t have to look far to find where Facebook got the idea for . Of course, the company is far from the only platform to take a page from Clubhouse. We’ve seen companies like , and even do the same.