India Haircare Market Assessment and Forecasts to 2023 - Avon Products Inc, ITC Ltd, Mandom Corp & Revlon Inc -

The "India Haircare - Market Assessment and Forecasts to 2023" report has been added to's offering.


The Indian haircare sector is led by conditioner category in both value and volume terms while the styling agents category is expected to register the fastest value growth during 2018-2023. Convenience stores is the leading distribution channel for the haircare products in the country. Flexible packaging is the most commonly used pack material in the Indian haircare sector, followed by rigid plastics and rigid metal. Marico ltd, Unilever and L`Oreal S.A. are the leading companies in the Indian haircare sector.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2013-2023
  • Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
  • Leading players: Market share of brands and private labels in value terms in 2018
  • Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, dollar stores', variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
  • Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.


  • The per capita consumption of haircare was higher in India compared to the regional level in 2018
  • The Indian consumers prefer value for money products in the haircare sector
  • The conditioner was the largest category in both value and volume terms in Indian haircare sector during 2018-2023
  • Convenience stores is the leading distribution channel in the Indian haircare sector
  • Marico Ltd. accounted for maximum shares in the Indian haircare sector, in 2018
  • Flexible packaging is the most commonly used pack material in the Indian haircare sector
  • Babies& kids consumers account for the leading share in the consumption of haircare products in India

Reasons to buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Key Topics Covered:

  • Report scope
  • Executive summary
  • India in the global and regional context
  • India in the global and Asia-Pacific haircare sector
  • India compared to other leading countries in the Asia-Pacific
  • Per capita consumption and expenditure - India compared to the Asia-Pacific and global levels
  • Sector analysis - haircare
  • Country snapshot - haircare sector in India
  • Value and volume analysis - haircare sector in India
  • Degree of trading up/down in the Indian haircare sector
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: conditioner
  • Segment analysis (in value terms): conditioner
  • Segment analysis (in volume terms): conditioner
  • Category analysis: hair colorants
  • Category analysis: hair loss treatments
  • Category analysis: salon haircare
  • Category analysis : shampoo
  • Category analysis: styling agents
  • Distribution analysis
  • Distribution channel share analysis: haircare
  • Distribution channel share analysis by category
  • Competitive landscape
  • Leading companies in the sector (in value) in the haircare sector, 2018
  • Top companies share by brand (in value terms) in the haircare sector, 2018
  • Brand shares of top five companies (in value terms) by category, 2018
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category
  • Packaging analysis
  • Pack material
  • Pack type
  • Closure type
  • Primary outer type
  • Consumergraphics
  • Demographic analysis
  • Macroeconomic analysis
  • Economic summary, labor market trends, and demographic trends
  • Country risk index
  • Methodology
  • Definitions
  • Appendix

Companies Mentioned

  • Amway Corp
  • Avon Products Inc
  • Bajaj Consumer Care Ltd
  • CavinKare Pvt. Ltd.
  • Chattem Inc
  • Dabur India Ltd
  • Emami Ltd
  • Godrej & Boyce Mfg Co Ltd
  • Henkel AG & Co KGaA
  • ITC Ltd
  • Kao Corp
  • Living Proof Inc
  • L'Oreal SA
  • Mandom Corp
  • Marico Ltd
  • Marico Ltd. - Marmalade Plant - India
  • Oriflame Holding AG
  • Revlon Inc
  • The Himalaya Drug Company
  • The Procter & Gamble Co
  • Unilever N.V.
  • Unilever Plc

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