A grotesque discovery inside a box of cereal fast became the foundation of internet uproar after a man took his surprising find to twitter.
Jensen Karp, a writer and comedian based in Los Angeles, shared images this week of peculiar items he claimed came from inside a box of Cinnamon Toast Crunch cereal.
"Ummmm @CTCSquares – why are there shrimp tails in my cereal? (This is not a bit),” Karp tweeted, tagging the account of Cinnamon Toast Crunch.
An initial photo showed two pieces that had a striking resemblance to shrimp tails.
Twitter users were notably repulsed, responding saying "that's disgusting" and "I hope this is not real".
The tweet went viral before long and thousands of others weighed in, including actor Seth Rogen.
Most notably, the Twitter account for Cinnamon Toast Crunch responded with its own theory on what the strange items were.
"After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. We assure you that there's no possibility of cross contamination with shrimp," the account responded.
Far from impressed, Karp replied with more of a terse tone than what featured in his initial light-hearted post, this time attaching more photos to support his point.
"Ok, well after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos. I wasn’t all that mad until you now tried to gaslight me?," he responded.
He added further photos in subsequent posts, one speculating that white pieces of string inside another bag was dental floss.
Other pieces of cereal that featured in more photos had notable black spots and apparent red staining.
He also shared a screenshot showing correspondence with the brand, which appeared to request that he send the supposed shrimp tails to its office for examination.
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